Roku

About Roku

The Role: We are looking for a talented Marketing leader to manage key product launches and marketing programs for the Canada Market. This role will work across several business units including Roku Players, Roku TV (OEM) partners, and Operators. This opportunity requires project management and marketing campaign execution experience, strong communication skills, very detail-oriented, and creative problem-solving skills. This role will own the overall marketing mix for Canada including channel marketing, web, videos and e-mail activities. This includes development, localization and approval of packaging; development of all marketing collateral and overall ownership of the go-to-market plan for Roku retail products as well as OEM partner and Operator products. In addition, Candidate will work closely with the Director of Communication responsible for PR and social media. The ideal candidate will thrive and succeed in a fast-paced, technical environment within a complex and highly competitive industry. The candidate has exemplary communication skills and will build knowledge and relationships within the organization including the corporate headquarters based in the United States. The candidate should be comfortable in an individual, self-sufficient role, as well as one of team support and interaction. This role requires a candidate who is motivated, agile, with strong time management, creative, project management and problem-solving skills. This role reports to the Vice President of International Marketing based in the United States. Responsibilities: Oversee new product launches and manage the cross-functional implementation. Build the annual marketing plan of record and develop the mid-range marketing plan. Develop an understanding of the drivers of local purchase behavior (acquisition), customer activation (engagement) and habitual usage (retention) Develop and implement go-to-market segment programs, campaigns and promotions Oversee packaging from end-to-end (research to structure to messaging). Lead packaging development, execution, and timelines for Roku devices (Roku Players, Roku TVs and NPDs). Own all Channel Marketing activities; collaborate with Retail customers & OEM partners as well as with the global retail and ecommerce marketing team to create in-store materials (shippers, videos, demos) and online presence that supports a cohesive brand/product message. Manage OEM partner day-to-day marketing relationships Monitor customer touch points to ensure marketing and promotional messages are consistent (brand logos, product imagery, claims, and messaging) Work closely with product managers to understand and translate the technical product features into consumer-friendly communication strategies. Liaise with cross-functional teams including legal, creative, public relations, partner marketing, sales teams. Partner with customer insights and UX teams to plan, conduct and synthesize research. #LI-BH1 -------

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Company Info

Legal Form: Inc

Company Type: Public

Company Size: 1001 - 5000

Revenue: 1 - 5 billion (USD)

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Job Ads found: 3546

Job Ads per Month: 73.9

Hiring Locations: 31

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