PUBLICIS ONE TOUCH

About PUBLICIS ONE TOUCH

Company Description Publicis One Touch is a new agency model that brings together data, creativity and technology to help build a truly integrated approach to the Nivea brand. This model is designed to dramatically improve the effectiveness, efficiency, creativity and consistency of NIVEA marketing. To deliver the creative scope and the implementation we will have powerhouses across 8 hubs in New York, Sao Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow. The new Agency will be led from a Hamburg HQ, and use a network of Publicis One Touch teams in over 40 other markets to cover the NIVEA world. Working at Publicis One Touch not only gives team members the chance to work on an iconic brand at a global level and not just be a part of an agency, but be an essential part of business transformation for Beiersdorf. Job Description The Senior Strategist is a highly versatile, inventive individual that naturally owns the strategic agenda. Someone that brings creativity and authority to the role and a collaborative style that fits our own internal culture of blending, in multi-disciplinary teams, and externally with our clients. To be successful you’ll combine smart lateral thinking with the drive for effective results. Strategists have a broad spectrum of experience that will drive connected thinking, be it brand planning, creative strategy or business consulting in consideration of Paid, Owned and Earned channels. Our approach is collegiate and thrives on diversity; Strategists work with client services, creatives, data scientists, user experience architects and technology professionals. This is because we believe that at the intersection of technology, connectivity, and data we can now create powerful new connections between people and brands. The role maintains a primary responsibility in Dubai working on regional and local accounts. Day-to-day, your role includes: Uncovering unique insights and direction that create customer and business impact Picking up a variety of briefs from Strategy leads and being happy to run with them Preparing briefs and briefing stimulus for Creative, Production and Project teams Being an inspiration and guide for creative teams Guiding the entire ideation process and support efforts all the way through to delivery Being a champion for effectiveness and how to develop data-driven strategy Uncovering clients’ unrealized needs using insightful questions and developing rapport Playing a central role in pitch and business development requirements Identifying strategic opportunities that help to sell inappropriate new services Emphasising the value of services offered to the client highlighting added benefits Maintaining relationships and helping strategy leaders in the network Coaching & developing your juniors and peers so that all members perform well Developing expectations, managing stakeholders and owning delivery of quality results Qualifications We’re looking for someone who can demonstrate being an insight-hungry strategist and inspiring conviction and creativity in others: 5 years + of strategy experience in relevant digital and creative agencies – consulting and client-side experience will also be a consideration Demonstrable experience in a variety of strategic engagements with regional or global client brands in multi-cultural, multi-agency and network teams Comfortable with insight generation, preparing briefs and briefing stimulus and able to drive the creative ideation process with appropriate support from seniors An analytical mind with deep market knowledge, able to make recommendations using various research sources, tools and analytics techniques to uncover insight Strong creative problem solving, both on a conceptual level in defining the strategic vision and a practical level in handling planning and operational considerations Exposure to a variety of industry verticals with depth and breadth of expertise in one or two categories – specifically we will be looking for experience in Financial Services, FMCG and Consumer Electronics categories. Skillset will be oriented to creative strategy, with demonstrable expertise in CRM-relevant work, data-driven content marketing and ideally some level of exposure to communications or touchpoint planning. Authentic leadership qualities when working within project or pitch teams Bachelor's degree or equivalent. Additional Information [email removed]

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Company Type: Private

Company Size: 51 - 250

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