Capco

About Capco

Asia-Pacific Marketing Lead, Bangalore, India Capco is a global technology and management consultancy dedicated to the financial services industry. We are seeking a Marketing Lead for our business in Asia Pacific. The successful candidate will possess a strategic perspective and the practical ability to get things done in a matrix model. The ability to navigate through ambiguity and achieve results through influence and reasoning rather than direct control is key. You will develop strategic and comprehensive marketing and communications initiatives and campaigns to raise brand awareness of Capco in Asia, help us recruit and maintain talent, and marketing our capabilities and offerings to prospects and clients. The position will be based in Bangalore, and report into the head of Capco’s Chief Marketing Officer, who is based in Europe ABOUT CAPCO Our professionals combine innovative thinking with unrivalled industry knowledge to offer our clients consulting expertise, complex technology and package integration, transformation delivery and managed services to move their organizations forward. Through our collaborative and efficient approach, we help our clients successfully innovate, increase revenue, manage risk and regulatory change, reduce costs, and enhance controls. We specialize in banking, capital markets, wealth and asset management, insurance and energy. We serve our clients from offices in leading financial centers across the Americas, Europe, and Asia Pacific. Capco Asia Pacific has offices in Hong Kong, Singapore, Malaysia, India, and Thailand. We have a nimble, agile and entrepreneurial culture, and are committed to growing our business and hiring the best talent to help us get there RESPONSIBILITIES Create and execute a marketing and communications plan for the region, including creating marketing collateral to support the business, thought leadership, events, digital advertising, recruitment marketing, and local language format initiatives. Serve as the day-to-day contact point for addressing key stakeholders' marketing and communications needs of Capco Asia. Work with the Global Marketing team to ensure that local marketing initiatives are fully aligned with the global brand strategy, including brand values and positioning; corporate communications and messaging approach; PR guidelines; advertising best practice; social media and visual identity guidance. Provide advice to the APAC businesses in the preparation of English and local language marketing materials, in line with the global brand strategy and ensuring due regard is taken of local market practices and compliance with local regulatory requirements. Help the geos create and manage local marketing budgets to ensure cost efficient implementation of marketing initiatives. Ensure that marketing initiatives are compliant at all times and business risk managed and mitigated. KNOWLEDGE AND EXPERIENCE Bachelor’s degree; Master’s preferred but not required 10+ years of professional experience in the marketing space within a financial services firm, professional services firm or technology company in marketing and communications Excellent written, verbal, interpersonal communication skills in English Strong analytical, critical thinking, project management, as well as problem identification and solving skills Design and execute client and market specific strategies that are multi-channel in nature and synchronized through the execution process. Channels include digital, Social Media (SoMe), client briefings, direct campaigns and sales teams through enablement programs. Experience of working within a global organization. Strategic, conceptual thinker who is able to easily translate marketing strategy to deliverable solutions. Coordinate campaigns and programs with press, media, analyst relations, thought leadership/content development, client briefing/event management and brand teams. Identify and utilize optimal channels for communicating information to employees, recruitment candidates and client groups. Conduct or direct market research. Regularly track, measure and report on campaign and program effectiveness and results particularly in the areas of lead and opportunity development Manage a matrixed budget and exceed key financial performance objectives. Partner with and manage internal support services, external resources and the global marketing team to successfully implement programs efficiently and effectively. Proficient in MS Powerpoint, Excel and Word.

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Company Info

Legal Form: LLC

Company Type: Azienda - Settore privato

Company Size: 5001 - 10000

Revenue: 0.5 - 1 billion (CAD)

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Job Ads found: 12994

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Hiring Locations: 110

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