Allianz Ireland

About Allianz Ireland

As the trusted insurance partner to over 500,000 customers across the island of Ireland, Allianz plc has built a local and global brand based on trust, integrity and outstanding customer service for over one hundred years. Our Market Management department is a multi-disciplinary team of marketing professionals with specialisms in the areas of brand management and advertising, proposition design and delivery, customer experience management and insights, customer analytics, sponsorship, and digital distribution. The Marketing Communications Executive position is a role that will support the Marketing Communications Manager in delivering an effective Sponsorship, PR and CSR strategy, in collaboration with our external agency partners and the internal marketing team. Within this role, the Marketing Communications Executive will be responsible for global and local sponsorship asset activations, agency relationship management, CSR programme development, event planning and management and media activities within the ROI and NI markets. Sponsorship Activation Create sponsorship activation plans that build brand awareness, increase engagement and drive new customer acquisition Deliver, execute and integrate sponsorship activation programmes through third parties Measure the return on investment (ROI) of sponsorship programmes and relationships including; campaign media attribution, and quotation / sales conversion / revenue generated and reach. Collaborate with colleagues to ensure clarity and consistency of brand position and value, ensuring consistency of approach across digital and non digital channels Play a central role in the organisation and delivery of any events that Allianz is associated with or represented at i.e.; Key Brand Sponsorships, Trade Shows and Exhibitions Media Relations Liaise with media relations agency and internal stakeholder to respond to media queries Monitor current affairs and coverage of the organisation within the media. Identification and packaging of compelling media stories to promote the work of the Allianz through media and other channels, in line with the company strategy and team KPIs. Draft press releases; preparation of fact sheets; briefing papers, and co-ordination of arrangements for media interviews, promotional opportunities and photocalls. Corporate Social Responsibility Assist in the development of a local CSR strategy and support on all aspects of corporate social responsibility plan execution Devise and create new CSR initiatives from planning to execution Maintain strong relationships and act as the main point of contact for company partnerships and charities Partner & Agency Relationship Management Create and sustain collaborative and professional working relationships with key brand ambassadors, sponsorship partners and supporting agency relationships, i.e.; the GAA, Paralympics Ireland, as well as developing excellent relationships with colleagues in Group Strategy, Market and Distribution Coordinate tenders and the selection process of sponsorship opportunities as required Essential Criteria Minimum of 3 years’ experience within a marketing, communications or event management role Experience of managing and executing sponsorship programmes on a national/international level A third level or relevant postgraduate qualification in Marketing or Business Excellent writing skills Desirable Criteria Experience of managing media queries Prior experience in CSR & event planning Experience in managing third party relationships or vendors APA, Dip CII, CIP or ACII qualification

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Company Info

Company Type: Public

Company Size: 5001 - 10000

Revenue: > 10 billion (USD)

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Job Ads found: 241

Job Ads per Month: 5.4

Hiring Locations: 1

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